“Non-genuine products deliver an inferior experience and can often be dangerous,” Apple said. Teaming up with selected resellers helps customer safety because it ensures products are genuine, Apple said. “We reject the ICA’s suggestion that Amazon benefits by excluding sellers from our store, since our business model relies on their success.”Īpple said it respects the Italian Competition Authority “but believe we have done nothing wrong.” “The proposed fine is disproportionate and unjustified,” Amazon said. It also ordered them to end the restrictions and give resellers access in a “non-discriminatory manner.”īoth Apple and Amazon said they would appeal. The watchdog slapped Apple with a 134.5 million euro ($151.32 million) fine and Amazon with a 68.7 million euro ($77.29 million) penalty.
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